Todd Wilson monogram
Portrait of Todd Wilson

Todd Wilson

Brand Designer

Winner Winner

Credits

2016

Winner Winner is a casual dining chicken shop started in Hamilton East by a group of hospo mates, focusing on simple, local food like wood-fired chicken, salads, and burgers. Now operated by Burger Fuel, it has expanded across New Zealand

Winner Winner wordmark and Chicken Shop roundel in gold on black and tan
Winner Winner interior, signage, stationery and food photography

I collaborated with the team to refine their dining concept, develop the name, and create the brand. We drew inspiration from vintage signage and graphics to convey a sense of craft that extends to the food and service

Winner Winner menu sheet
  • Spread of Winner Winner chicken dishes and sides
  • Winner Winner branded cup beside a bowl of greens
  • Winner Winner burgers, chips and sides on a wooden table
  • Hand lifting a Winner Winner chicken burger from a red basket
  • Hands holding a Winner Winner wrap
  • Chef preparing food in the Winner Winner kitchen
  • Winner Winner takeaway containers of chicken and sides
  • Basket of Winner Winner fried chicken
  • Roast chicken being carved onto a plate at Winner Winner

After a successful first year, Winner Winner became a local icon and was acquired by Burger Fuel in 2017 for nationwide franchising

Winner Winner illuminated signage, takeaway bag and coasters
  • Winner Winner storefront lit at dusk
  • Winner Winner Chicken Shop logo embroidered on a staff apron
  • Winner Winner restaurant interior
  • Diners inside the Winner Winner restaurant
  • Winner Winner exterior signage above the entrance
  • Winner Winner roundel etched on glass

The Hamilton East store won Bronze at the New Zealand Sign & Display Awards in 2017

Winner Winner packaging including cups, bags and food photography

More work

Next Project

Klutch Card

Brand & Web

Klutch logo on a pale blue background

Inne

Brand, Direction & Web

N26 Bank

Brand & Art Direction

N26 black metal card angled against a green backdrop

Tines

Brand & Web

Biome

Brand & Web

Adaptable Homes

Web

Adaptable Homes website open on a laptop resting on a dark green sofa

Dance

Art Direction & Production

Lilac and blue Dance e-bike frame carried by hand

Moa Brewing Co

Packaging

Moa NZ Gold Ale bottle lit against falling gold particles

About

Contact

LinkedIn

are.na