Todd Wilson
Brand Designer
Todd Wilson
Brand Designer
Winner Winner
Credits
2016
Winner Winner is a casual dining chicken shop started in Hamilton-East by a group of hospo mates, focusing on simple, local food like wood-fired chicken, salads, and burgers. Now operated by Burger Fuel, it has expanded across New Zealand
I collaborated with the team to refine their dining concept, develop the name, and create the brand. We drew inspiration from vintage signage and graphics to convey a sense of craft that extends to the food and service
After a successful first year, Winner Winner became a local icon and was acquired by Burger Fuel in 2017 for nationwide franchising
The Hamilton-East store won Bronze at the New Zealand Sign & Display Awards in 2017
Winner Winner is a casual dining chicken shop started in Hamilton-East by a group of hospo mates, focusing on simple, local food like wood-fired chicken, salads, and burgers. Now operated by Burger Fuel, it has expanded across New Zealand
I collaborated with the team to refine their dining concept, develop the name, and create the brand. We drew inspiration from vintage signage and graphics to convey a sense of craft that extends to the food and service
After a successful first year, Winner Winner became a local icon and was acquired by Burger Fuel in 2017 for nationwide franchising
The Hamilton-East store won Bronze at the New Zealand Sign & Display Awards in 2017
Winner Winner is a casual dining chicken shop started in Hamilton-East by a group of hospo mates, focusing on simple, local food like wood-fired chicken, salads, and burgers. Now operated by Burger Fuel, it has expanded across New Zealand
I collaborated with the team to refine their dining concept, develop the name, and create the brand. We drew inspiration from vintage signage and graphics to convey a sense of craft that extends to the food and service
After a successful first year, Winner Winner became a local icon and was acquired by Burger Fuel in 2017 for nationwide franchising
The Hamilton-East store won Bronze at the New Zealand Sign & Display Awards in 2017
