Todd Wilson
Brand Designer
Moss
Credits
2024—2026
Founded in Berlin in 2019, Moss is a spend management platform that gives European finance teams one place for company cards, invoices, expenses & the accounting that ties them all together
Most finance teams spend their days chasing receipts, reconciling spreadsheets & closing the books, rather than doing the work that actually moves a business forward
I worked alongside Moss’s in-house brand design teams across their rebrand and website overhaul, supporting the shift from a corporate card product to the platform 10,000 European businesses now run their finances on
My focus sat across web, motion & product marketing
A deep, almost black green anchors the brand with the seriousness finance demands, while a single neon green does the opposite, marking every action, every result & every place the product moves things forward
Product marketing turns abstract finance workflows into something you can see, using interface moments, real numbers & plain language that show what Moss does before a word of explanation is needed
The same system carries across launch campaigns, product pages, sales collateral & in-product messaging
Motion runs through everything from product explainers and web interactions to campaigns & brand films
Cards issued, invoices captured, ledgers reconciling in real time, each animation making automation feel calm rather than clever
A rebuilt website scales the system across every market & product line, sharing components, tone & rhythm so a page about accounts payable feels as considered as the homepage
