Personio

Credits

2024—2026

Personio is the intelligent HR platform, established in Munich in 2015, that brings hiring, payroll, performance and people data into one place for over 16,000 European companies. Personio is Europe’s most valuable private HR tech company

The Personio homepage shown on a tablet held in two hands

With Personio’s new direction in place, my role was to support the rebrand’s rollout across the web, from the design system through to motion and product storytelling

Motion was developed in Rive and Lottie, while AI prototyping explored new product stories for the web

Personio enterprise security page shown on a phone

The colour palette gives the brand structure and range. Gradients add depth, connect to emotional states and create a sense of time and space across different contexts

Product visuals work as a system of abstraction. They zoom into one feature when the message needs precision, then pull back to show the full span of the platform

Glass frames, soft shadows and rounded corners keep the design system approachable. Motion reveals each feature step by step so dense product surfaces stay easy to follow

Personio website components including a customer quote, adoption badges, a rollout timeline, an audio player and a comparison table

An automation flow where an overtime rule triggers a supervisor notification and a payroll task

A signature tracking dashboard showing signed, pending, declined and invalid email counts

Personio website modules covering analytics, integrations, a product demo and onboarding