Personio

Credits

2024—2026

Founded in Munich in 2015, Personio is an intelligent HR platform that gives 16,000 European companies one place for hiring, payroll, performance & the people data behind all of it

HR teams can spend their days moving data between systems, chasing approvals & fixing spreadsheets, rather than the work that shapes how a company grows

The Personio homepage shown on a tablet held in two hands

I supported Personio’s rebrand from the web side, turning a new direction into product pages, launch moments & the marketing site. My focus was web, motion & product storytelling, made in Rive & Lottie with AI prototyping

Personio enterprise security page shown on a phone

Colour holds the structure of the brand while doing the emotional work. Gradients add depth & tie to emotional states, and the way they flow gives a sense of time & space across very different contexts

Product visuals work as a system of abstraction, zooming into one feature when a message needs precision & pulling out to show the full span of what Personio does

Glass frames, soft shadows & rounded corners keep it approachable, while motion progressively discloses each feature so a dense surface stays easy to follow

Personio website components including a customer quote, adoption badges, a rollout timeline, an audio player and a comparison table

An automation flow where an overtime rule triggers a supervisor notification and a payroll task

A signature tracking dashboard showing signed, pending, declined and invalid email counts

Personio website modules covering analytics, integrations, a product demo and onboarding