Todd Wilson
Brand Designer
Todd Wilson
Brand Designer
Tines
Credits
2021
Tines is a no-code automation platform that liberates security workers from repetitive, unfulfilling work and empowers them to focus on more meaningful tasks
Former security operators Eoin & Thomas started building Tines in 2018 after experiencing a decade of all too common industry problems - too much work, not enough staff, and inevitable incidents
From early on, Tines’s focus has been on simplicity, speed & customer success. In an industry where everybody is blending in, Tines understood their brand had to do things a little differently to effectively communicate their product and help them to become a leader in no-code automation
We were tasked with building out the brand into a coherent, scalable system that captures the playfulness, creativity and endless possibilities that are waiting to be unlocked with Tines
The flexible, bold colour palette and use of button shaped control elements indicate actions being assembled into workflows - this enables a wide range of storytelling possibilities and brand expressions
Scaling the system to all touch-points resulted in a updated website, content hub, marketing templates and a more immersive product experience with joyful brand moments
A comprehensive illustration system was developed that visualises the complex, more abstract concepts of security automation through playful stories and symbolism
Tines is a no-code automation platform that liberates security workers from repetitive, unfulfilling work and empowers them to focus on more meaningful tasks
Former security operators Eoin & Thomas started building Tines in 2018 after experiencing a decade of all too common industry problems - too much work, not enough staff, and inevitable incidents
From early on, Tines’s focus has been on simplicity, speed & customer success. In an industry where everybody is blending in, Tines understood their brand had to do things a little differently to effectively communicate their product and help them to become a leader in no-code automation
We were tasked with building out the brand into a coherent, scalable system that captures the playfulness, creativity and endless possibilities that are waiting to be unlocked with Tines
The flexible, bold colour palette and use of button shaped control elements indicate actions being assembled into workflows - this enables a wide range of storytelling possibilities and brand expressions
Scaling the system to all touch-points resulted in a updated website, content hub, marketing templates and a more immersive product experience with joyful brand moments
A comprehensive illustration system was developed that visualises the complex, more abstract concepts of security automation through playful stories and symbolism
Tines is a no-code automation platform that liberates security workers from repetitive, unfulfilling work and empowers them to focus on more meaningful tasks
Former security operators Eoin & Thomas started building Tines in 2018 after experiencing a decade of all too common industry problems - too much work, not enough staff, and inevitable incidents
From early on, Tines’s focus has been on simplicity, speed & customer success. In an industry where everybody is blending in, Tines understood their brand had to do things a little differently to effectively communicate their product and help them to become a leader in no-code automation
We were tasked with building out the brand into a coherent, scalable system that captures the playfulness, creativity and endless possibilities that are waiting to be unlocked with Tines
The flexible, bold colour palette and use of button shaped control elements indicate actions being assembled into workflows - this enables a wide range of storytelling possibilities and brand expressions
Scaling the system to all touch-points resulted in a updated website, content hub, marketing templates and a more immersive product experience with joyful brand moments
A comprehensive illustration system was developed that visualises the complex, more abstract concepts of security automation through playful stories and symbolism
