Tines
Credits
2021
Tines is a secure environment for AI agents, apps and automation, freeing security teams from repetitive, unfulfilling work so they can focus on more meaningful tasks
Former security operators Eoin & Thomas started building Tines in 2018 after experiencing a decade of all-too-common industry problems - too much work, not enough staff, and inevitable incidents
From early on, Tines’s focus has been on simplicity, speed & customer success. In an industry where everybody is blending in, Tines understood their brand had to do things a little differently to effectively communicate their product and help them to become a leader in no-code automation
We were tasked with building out the brand into a coherent, scalable system that captures the playfulness, creativity and endless possibilities that are waiting to be unlocked with Tines
The flexible, bold colour palette and use of button-shaped control elements indicate actions being assembled into workflows - this enables a wide range of storytelling possibilities and brand expressions
Scaling the system to all touch-points resulted in an updated website, content hub, marketing templates and a more immersive product experience with joyful brand moments
A comprehensive illustration system was developed that makes complex, abstract technology legible through playful stories and symbolism, the same challenge facing AI products
