Tines
Credits
2021
Tines is a secure environment for AI agents, apps and automation, freeing security teams from repetitive, unfulfilling work so they can focus on more meaningful tasks. Tines has since raised $125m and passed a $1.1bn valuation
Former security operators Eoin & Thomas started building Tines in 2018 after experiencing a decade of all-too-common industry problems - too much work, not enough staff, and inevitable incidents
Tines has focused on simplicity, speed & customer success from early on. In an industry where everybody blends in, Tines understood their brand had to do things a little differently to communicate the product and help them become a leader in no-code automation
We built the brand out into a coherent, scalable system across logo, colour palette, typography and illustration, capturing the playfulness, creativity and endless possibilities waiting to be unlocked with Tines
A flexible, bold colour palette works alongside button-shaped control elements that signal actions being assembled into workflows, opening up a wide range of storytelling possibilities and brand expressions
Scaling the system across every touchpoint brought an updated website, content hub, marketing templates and a more immersive product experience with joyful brand moments throughout
We developed a comprehensive illustration system that makes complex, abstract technology legible through playful stories and symbolism, the same challenge facing AI products today
