Todd Wilson
Design Director
Todd Wilson
Design Director
Inne
Credits
2023
Born out of her need for a modern tool to understand her fertility, Eirini Rapti founded inne in 2017 and together with a team of scientists, developed the worlds first at-home fertility monitoring system that measures progesterone levels in saliva
We strategically evolved inne from being a product-led brand, to one led by purpose to position them as a guide for woman across all life stages
To reflect this shift, we crafted a visual identity system based on the brand idea “connect with your inner rhythm” that balances scientific accuracy, bold simplicity and human warmth
Inspired by science and human biology, we developed a set of soft moving hormonal landscapes that express the unique, always changing inner rhythms of a woman's body
A refined colour and typography system, alongside a set of framing and graphic devices brings all the elements together, confidently expressing inne’s purpose, values & path ahead
We directed a photoshoot that captures the simplicity of the product as well as the full spectrum of a woman’s life - the joyful, powerful, vulnerable and the simple moments in between
Born out of her need for a modern tool to understand her fertility, Eirini Rapti founded inne in 2017 and together with a team of scientists, developed the worlds first at-home fertility monitoring system that measures progesterone levels in saliva
We strategically evolved inne from being a product-led brand, to one led by purpose to position them as a guide for woman across all life stages
To reflect this shift, we crafted a visual identity system based on the brand idea “connect with your inner rhythm” that balances scientific accuracy, bold simplicity and human warmth
Inspired by science and human biology, we developed a set of soft moving hormonal landscapes that express the unique, always changing inner rhythms of a woman's body
A refined colour and typography system, alongside a set of framing and graphic devices brings all the elements together, confidently expressing inne’s purpose, values & path ahead
We directed a photoshoot that captures the simplicity of the product as well as the full spectrum of a woman’s life - the joyful, powerful, vulnerable and the simple moments in between
Born out of her need for a modern tool to understand her fertility, Eirini Rapti founded inne in 2017 and together with a team of scientists, developed the worlds first at-home fertility monitoring system that measures progesterone levels in saliva
We strategically evolved inne from being a product-led brand, to one led by purpose to position them as a guide for woman across all life stages
To reflect this shift, we crafted a visual identity system based on the brand idea “connect with your inner rhythm” that balances scientific accuracy, bold simplicity and human warmth
Inspired by science and human biology, we developed a set of soft moving hormonal landscapes that express the unique, always changing inner rhythms of a woman's body
A refined colour and typography system, alongside a set of framing and graphic devices brings all the elements together, confidently expressing inne’s purpose, values & path ahead
We directed a photoshoot that captures the simplicity of the product as well as the full spectrum of a woman’s life - the joyful, powerful, vulnerable and the simple moments in between
