Inne

Credits

2023

Born out of her need for a modern tool to understand her fertility, Eirini Rapti founded inne in 2017 and together with a team of scientists, developed the world’s first at-home fertility monitoring system that measures progesterone levels in saliva

Typographic statement reading Hormones are the invisible force that shapes our body's feelings and behaviours

Person using the inne saliva collection stick

Hand holding the inne minilab fertility monitoring device

We strategically evolved inne from being a product-led brand, to one led by purpose to position them as a guide for women across all life stages

To reflect this shift, we crafted a visual identity system based on the brand idea “connect with your inner rhythm” that balances scientific accuracy, bold simplicity and human warmth

Three abstract textures from the inne art direction labelled Warm, Isolated and Rhythm

Soft pale abstract forms from the inne visual language

Inspired by science and human biology, we developed a set of soft moving hormonal landscapes that express the unique, always changing inner rhythms of a woman’s body

inne website on a laptop on a wooden desk

inne article shown on a phone on a wooden surface

inne testimonial section on an orange background

inne outdoor advertising wall with a passer-by

inne website interface components on a dark background

A refined colour and typography system, alongside a set of framing and graphic devices brings all the elements together, confidently expressing inne’s purpose, values & path ahead

inne symptom tracking interface over a photograph of a person's back

inne app screen prompting the user to check their fluids

Close-up photograph of a seated person from the inne campaign

Hands using the inne app to review cycle data on a phone

inne web story featuring founder Eirini Rapti

inne minilab device held in hand within a website module

Three inne social posts about ovulation tracking on a dark background

Hand holding a phone playing an inne Rhythm episode

inne Rhythm editorial covers in orange and grey

inne campaign posters mounted on a dark exterior wall

We directed a photoshoot that captures the simplicity of the product as well as the full spectrum of a woman’s life - the joyful, powerful, vulnerable and the simple moments in between

Portrait of a smiling person from the inne campaign

Person seated on a wooden chair holding the inne device

Person stretching, photographed for the inne campaign

inne banner reading Connect with your inner rhythm

inne business card for an executive creative director

inne printed brochures on a dark blue surface

inne outdoor billboard with a person walking past

Hand holding the inne saliva collection stick