Todd Wilson
Brand Designer
Todd Wilson
Brand Designer
Biome
Credits
2022
Biome is a housing system that reimagines our homes as flexible, personalised frameworks that offer endless possibilities and respond to changing needs & lifestyles of people & planet
Compared to other products that we use every day, which have gotten better and more easily accessible - our homes have not. Unhealthy, environmentally damaging one-size fits all buildings are still commanding the housing landscape
We were tasked to develop Biome’s brand strategy, identity system and website to reflect their position as a progressive, optimistic organisation, that’s creating the homes for tomorrow
The brand had to communicate a people centric approach to housing, that felt desirable yet approachable while reflecting the simplicity with which you can plan, build & adapt your Biome home
The identity system is led by a simple, vibrant colour system that allows the brand to appear approachable but turn up the volume for it’s cause when appropriate
A bold, welcoming wordmark was developed to symbolise Biomes deeply human qualities, which are also reflected in the brand imagery, depicting the residents life inside and around the nature forward housing system
Biome is a housing system that reimagines our homes as flexible, personalised frameworks that offer endless possibilities and respond to changing needs & lifestyles of people & planet
Compared to other products that we use every day, which have gotten better and more easily accessible - our homes have not. Unhealthy, environmentally damaging one-size fits all buildings are still commanding the housing landscape
We were tasked to develop Biome’s brand strategy, identity system and website to reflect their position as a progressive, optimistic organisation, that’s creating the homes for tomorrow
The brand had to communicate a people centric approach to housing, that felt desirable yet approachable while reflecting the simplicity with which you can plan, build & adapt your Biome home
The identity system is led by a simple, vibrant colour system that allows the brand to appear approachable but turn up the volume for it’s cause when appropriate
A bold, welcoming wordmark was developed to symbolise Biomes deeply human qualities, which are also reflected in the brand imagery, depicting the residents life inside and around the nature forward housing system
Biome is a housing system that reimagines our homes as flexible, personalised frameworks that offer endless possibilities and respond to changing needs & lifestyles of people & planet
Compared to other products that we use every day, which have gotten better and more easily accessible - our homes have not. Unhealthy, environmentally damaging one-size fits all buildings are still commanding the housing landscape
We were tasked to develop Biome’s brand strategy, identity system and website to reflect their position as a progressive, optimistic organisation, that’s creating the homes for tomorrow
The brand had to communicate a people centric approach to housing, that felt desirable yet approachable while reflecting the simplicity with which you can plan, build & adapt your Biome home
The identity system is led by a simple, vibrant colour system that allows the brand to appear approachable but turn up the volume for it’s cause when appropriate
A bold, welcoming wordmark was developed to symbolise Biomes deeply human qualities, which are also reflected in the brand imagery, depicting the residents life inside and around the nature forward housing system
