Todd Wilson
Brand Designer
Biome
Credits
2022
Biome is a housing system that reimagines our homes as flexible, personalised frameworks that offer endless possibilities and respond to changing needs & lifestyles of people & planet
Compared to other products that we use every day, which have gotten better and more easily accessible - our homes have not. Unhealthy, environmentally damaging one-size-fits-all buildings are still commanding the housing landscape
We were tasked to develop Biome’s brand strategy, identity system and website to reflect their position as a progressive, optimistic organisation, that’s creating the homes for tomorrow
The brand had to communicate a people-centric approach to housing, that felt desirable yet approachable while reflecting the simplicity with which you can plan, build & adapt your Biome home
The identity system is led by a simple, vibrant colour system that allows the brand to appear approachable but turn up the volume for its cause when appropriate
A bold, welcoming wordmark was developed to symbolise Biome’s deeply human qualities, which are also reflected in the brand imagery, depicting the residents’ lives inside and around the nature-forward housing system
