Todd Wilson monogram
Portrait of Todd Wilson

Todd Wilson

Brand Designer

N26 Bank

Credits

2017—2020

Founded in 2013, N26 is the leading mobile bank in Europe. With over eight million users across 22 countries their mission is to “give people the power to live and bank their way”

N26 app icon beside the N26 app running on a phone
N26 brand guideline slides covering typography and colour

During my tenure leading the N26 Brand Design Team, I worked on a wide range of projects that formed the brand system and scaled it to a growing number of digital & offline touchpoints

N26 banking app home screen on a phone
Hand holding a transparent N26 debit card

For N26, 2018 was a time of steady user growth, regular market expansions and constant launches of new products. The company needed to evolve its identity to keep up with the growth of the company

N26 street poster reading Banking, this simple.
N26 campaign wall in a pink underpass with people walking past

We captured this evolution by refining the brand identity with a matured typography system, a wider, flexible set of colours, a new image & product language alongside technical refinements on the logo itself

Grid of N26 campaign layouts in the brand colour palette
N26 marketing and product assets shown together

N26 You Campaign

Launching the new membership tier, N26 You, with a focus on personalised experiences and tailored benefits, all while challenging traditional banking expectations

Photography by HAW-LIN Services

Large N26 Banking, personalised. billboard on a city building
Hand holding a green N26 card against a teal backdrop
Person holding a yellow N26 card
N26 advertising placements across stations and public spaces

N26 Metal Campaign

Re-introducing N26’s premium membership tier with hero visuals centred around the 18-grams of stainless steel card in its three distinct metallic shades

3D Animation by Six N. Five

N26 Metal card surrounded by dark rock
Moody landscape from the N26 Metal campaign
Stone plinth and mirror still life from the N26 Metal campaign
N26 Metal campaign layouts on a dark background
N26 Metal black card balanced on a rock against green
Slate fragments arranged on sand for the N26 Metal campaign
N26 editorial layouts titled Uncommon Candor and Feel Real