Dance

Credits

2020

Dance is an electronic mobility company founded with the purpose of creating liveable cities. Through a convenient subscription Dance members can easily explore their city while benefiting from included maintenance and repairs

Hands using the Dance app next to an e-bike

With a launch imminent, Dance asked me to art direct a set of go-to-market projects for their e-bike subscription, highlighting the design and functionality of the bike and explaining how the subscription works

Close-up of the Dance e-bike rear hub and disc brake

Close-up of the Dance e-bike crank and belt drive

Balancing the nuances of a premium yet approachable brand, we art directed a series of photo and video productions capturing Dance’s human-focused spirit, its care for craft and quality and that effortless movement through cities

Person walking a Dance e-bike past a building

Person standing with a Dance e-bike against a sunlit wall

Person with a Dance e-bike in front of a shuttered facade

Person wheeling a Dance e-bike through a timber doorway