Dance

Credits

2020

Dance is an electronic mobility company founded with the purpose of creating liveable cities. Through a convenient subscription Dance members can easily explore their city while benefiting from included maintenance and repairs

Hands using the Dance app next to an e-bike

With a launch imminent, the Dance team asked me to support with art direction for various go-to-market projects that highlight the design and functionality as well as explain features of their e-bike subscription

Close-up of the Dance e-bike rear hub and disc brake

Close-up of the Dance e-bike crank and belt drive

Balancing the nuances of a premium yet approachable branding, I art directed a series of photo and video productions that capture Dance’s human-focused spirit, care for craft, quality and effortless movement through cities

Person walking a Dance e-bike past a building

Person standing with a Dance e-bike against a sunlit wall

Person with a Dance e-bike in front of a shuttered facade

Person wheeling a Dance e-bike through a timber doorway