Dance
Credits
2020
Dance is an electronic mobility company founded with the purpose of creating liveable cities. Through a convenient subscription Dance members can easily explore their city while benefiting from included maintenance and repairs
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With a launch imminent, the Dance team asked me to support with art direction for various go-to-market projects that highlight the design and functionality as well as explain features of their e-bike subscription
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Balancing the nuances of a premium yet approachable branding, I art directed a series of photo and video productions that capture Dance's human-focused spirit, care for craft, quality and effortless movement through cities
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Dance is an electronic mobility company founded with the purpose of creating liveable cities. Through a convenient subscription Dance members can easily explore their city while benefiting from included maintenance and repairs

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With a launch imminent, the Dance team asked me to support with art direction for various go-to-market projects that highlight the design and functionality as well as explain features of their e-bike subscription
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Balancing the nuances of a premium yet approachable branding, I art directed a series of photo and video productions that capture Dance's human-focused spirit, care for craft, quality and effortless movement through cities
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Dance is an electronic mobility company founded with the purpose of creating liveable cities. Through a convenient subscription Dance members can easily explore their city while benefiting from included maintenance and repairs

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With a launch imminent, the Dance team asked me to support with art direction for various go-to-market projects that highlight the design and functionality as well as explain features of their e-bike subscription
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Balancing the nuances of a premium yet approachable branding, I art directed a series of photo and video productions that capture Dance's human-focused spirit, care for craft, quality and effortless movement through cities
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