Klutch Card
Credits
2024
Founded in 2019, Klutch is the first credit card you can customise with the features you need and replace the suite of banking apps & plastic cards with a single app-powered solution
During a 4 week brand sprint we created a simple, yet expressive brand identity to accommodate Klutch’s growth as they launch more apps, introduce new products & scale their efforts
Adding apps to your card is central to the brand concept. An abstract K, built from a plus symbol and two squares, reflects the modularity of the mini app add-ons
The brand guidelines carry that logic into colour and type, a palette that reads trustworthy but modern and a typeface that stays rational and clean
A new website brings the brand concept & product features to life through clear language, bold design & scroll animations that motivate visitors to start building their Klutch.
Since the product idea is so new to banking, depictions of the mini apps became core to the brand communication. A scalable system to visualise the apps is used to style them across channels
