Todd Wilson
Brand Designer
Klutch Card
Credits
2024
Founded in 2019, Klutch is the first credit card you can customise with the features you need and replace the suite of banking apps & plastic cards with a single app-powered solution
During a 4 week sprint we created a simple, yet expressive brand to accommodate Klutch’s growth as they launch more apps, introduce new products & scale their efforts
The action of adding apps to your Klutch card is central to the brand concept. The logo signals this by forming a K icon with the merging of the plus symbol and two squares representing the mini apps
A new website brings the brand concept & product features to life through clear language, bold design & scroll animations that motivate visitors to start building their Klutch.
Since the product idea is so new to banking, depictions of the mini apps became core to the brand communication. A scalable system to visualise the apps is used to style them across channels
